search engine registration

E-com

the process of enlisting a Web site with a search engine, so that the Web site is selected when a user requests a search. The process involves choosing the right keywords and metadata for the documents, in order for them to be selected in as many appropriate circumstances as possible.

     When registering a Web site with search engines, it is important to consider which will be of most benefit. Of the hundreds of search engines and directories, only a few really matter in terms of mass appeal—such as Yahoo, Google, and Alta Vista. However, there may well be specialist search engines for your particular industry, which should be on your list. All search engines used to be free to register with, but many are now charging, so consider whether they are worth the fee. An increasing number sell special placements in their search results: you choose a keyword, and when that keyword is input by a searcher, a short promotion for your Web site will appear. Search engines also need to be monitored regularly, as they can change the rules by which search results are presented. If your Web site is dropping down the results page, you may need to re-register.